We may be through with the first generation of social media start-ups. The issues go a bit beyond just Facebook, though it too has problems. Twitter's doing OK, but I'd hardly call it en fuego, and unless one thinks of teens as being lagging indicators of social media developments, I think we may be in for a lull of a year or two as the second generation gets going. Come 2015, we should be able to sort things out. But as for this round, unless someone develops some new business models that include more transparency on monitization, this round may be done. If Twitter does come public, it may be the 2013 version of StrataCom. I have it on pretty good authority from within Cisco that while many in the company don't see it as quite at the level of the TW acquisition of AOL, they would like to forget about it as it ranks up there as on the list of horrible 10 figure purchases. Did Cisco even integrate the technology into its product line? I don't think so.

We've had some discussion about FB in the past on this list, but I don't think we've talked much about this round of new social media companies.





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