In the classic romantic comedy "His Girl Friday" the major plot is how Cary Grant wins the girl and keeps his best reporter from marrying. But the comedic subplot is how pseudo science gets sold to the public by throwing in key phrases so that public thinks they are more sophisticated than they really are. Not only are they up to date on current events, they understand the great social science and political thought behind it.

The newspaper wins by appearing on the cutting edge. The politicians aligned with the social scientists win since their theory is pumped. The public, though duped, wins by raising their self esteem. But in the days when women could be the comedic folio, to achieve this, the facts must be made to fit the theory, and it is only the reporter and her editor that are in on the joke.

A simple mathematician wonders how "eigenvectors" overcome the placebo effect of pseudo sophistication of wine tasting. And the mostly tea drinker in me asks the emperor's clothes buyer, "Is not the fun in the adventure of the trip, not the destination?"


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