In my experience the Next Big Thing (NBT) is often very obvious to everyone. It usually is not about being the first to market to achieve success. Rather it is often all about execution. Apple under Jobs has always executed well and that is their secret. Some examples I might cite would include Bowmar who delivered the first electronic calculator to the market. Where are they now? Instead HP has the high end and Texas Instruments and Casio split the rest.

Other obvious things include the PC, flat screen TV, smartphone, the Cloud, tablet computers etc. That coupon flipping idea is my son's company. That is his NBT idea. It is a synthesis of the current coupon rage and social networking. But ultimately it is execution that will determine who makes it in each of these areas.


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