Mar

10

 There's something about the Miller Lite commercial that shows a kid saying "I don't care" whether he gets a Miller Lite or any other brand, with the female bar tender looking at him with disdain and saying, get rid of those European bikini briefs you are wearing, or get rid of the bronzer or sun tan equipment he's using, that is truly indicative of the collectivist psyche. It's anti trade because it's a disguised mercantilist rant that we're hurting the trade deficit by buying European, and it feeds upon envy of those who have money. It comes right out of Gene Schwartz's book Breakthrough Advertising by hitting on emotions that (in this case) are brought out by the crony capitalism et al.


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