How To Get Rich is a fun book to read. Unlike the usual book and seminar hucksters, Felix Dennis really is rich (est. 585 mil pounds). Dennis has a very clear and friendly writing style. It feels like he is talking to you when you read the book. He tells a number of good stories about how he made different piles of money, including how he bought The Week in 1973 when he was totally broke and hacking a Bruce Lee biography to pay the bills. This was just at the moment Lee died suspiciously, which jump-started all sorts of money making opportunities. There is wisdom here in Dennis' tales of success and failure; practical comments on negotiation, delegation, hiring, raising capital, poetry, and also dire warnings.

"Now comes the hard part. Before we really get started on getting started, I ask you to consider carefully the short list below. It is by no means comprehensive, nor will it be the last list in this book, but should you find yourself unable to measure up to even one of these initial demands (and I mean just one), then my suggestion is that you close this book and give it to a friend, or an enemy

- depending on the degree to which you enjoy ironical gestures.

- If you are unwilling to fail, sometimes publicly, and even catastrophically, you stand very little chance of ever getting rich.

- If you care what the neighbors think, you will never get rich.

- If you cannot bear the thought of causing worry to your family, spouse, or lover while you plough a lonely, dangerous road rather than taking the safe option of a regular job, you will never get rich.

- If you have artistic inclinations and fear that the search for wealth will coarsen such talents or degrade them, you will never get rich. (Because your fear, in this instance, is well justified.)

- If you are not prepared to work longer hours than almost anyone you know, despite the jibes of colleagues and friends, you are unlikely to get rich.

- If you cannot convince yourself that you are 'good enough' to be rich, you will never get rich.

- If you cannot treat your quest to get rich as a game, you will never be rich.

- If you cannot face up to your fear of failure, you will never be rich."

Concluding his tale of acquiring The Week and slowly making it work, Dennis says,

"Trust your instincts. Do not be a slave to them, but when your instincts are screaming, Go! Go! Go! Then it's time for you to decide whether you really want to be rich or not. You cannot do this in a deliberate, considered manner. You can't get rich by painting by numbers. You can only do it by becoming a predator, by waiting patiently, by remaining alert and constantly sniffing the air and by bringing massive, murderous force to bear upon your prey when you pounce."


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