May

11

When I wrote the first advertisement for the almanatarian whose son graces our list in 1968 we sent out a nice direct mail piece "damn my broker". The almatarian hornswaggled me as I was a very poor business man, and I got the revenues above cost, but he kept all the customers and repeats. We got a little negatives from recipients. They didn't like the profanity. But it pulled pretty well. I am thinking today it will be a day "I kissed my broker". Only the broker will win. It will be a collar. It's a variant of the floor saying "I kissed my sister". Only the clearing firm made money today.


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