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Posted 4/17/2003

 

Victor Niederhoffer and Laurel Kenner

 




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The Speculator


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The Speculator
Lords on the board are a royal pain
Stock in the 6 U.S. companies with nobility on their boards fell an average of 44% during royal tenures. British business lordships don't fare much better.
By Victor Niederhoffer and Laurel Kenner

"He said we ought to bow when we spoke to him, and say ‘Your Grace,’ or ‘My Lord,’ or ‘Your Lordship’--- and one of us ought to wait on him at dinner, and do any little thing for him he wanted done."
--Mark Twain, "Huckleberry Finn"

The spirit of independence at the core of America’s character is at odds with the worship of royalty. The Declaration of Independence declared that the right to pursue happiness comes from the nature of man, not from the largesse of a king. The U.S. Constitution bans titles of nobility for American citizens. When George Washington was offered the job of king in the new republic, he turned it down cold.

 



But U.S. corporations, Wall Street and the investing public have succumbed to the all-too-human predisposition for servility. Obsequiousness is pervasive -- not only toward titled foreign nobility, but toward their modern equivalents, politicians and celebrities. The consequences go beyond the sociological. Fortunately, awareness of this tendency can help investors protect their portfolios.

Consider, for example, the six U.S.-listed companies that in the first three years of this century had a member of the British House of Lords on their board. Wouldn’t you know it? Two of these companies, Enron (ENRNQ, news, msgs) and Tyco International (TYC, news, msgs), turned out to be poster children for the decadence of American industry, the misstatement of earnings and the abuse of corporate privilege. The average performance in these six stocks of -44% seems a just reward for this tendency. (We are not questioning the individual abilities or integrity of any particular lord who serves on a board; doubtless they are as able and honest as other board members. It’s merely that their presence provides a signal that we find un-American and uneconomic.)

 Lords on U.S. boards

Performance year-end 1999 through present or until lord’s resignation

 

 

 

 

Company

Lord

Board tenure

Company performance

S&P 500 performance, same period

Enron (ENRNQ, news, msgs)

Lord John Wakeham

1994-Feb. 2002

-99%

-24%

Goldman Sachs (GS, news, msgs)

Lord Edmund John P. Browne

1999-present

-23%

-41%

Halliburton (HAL, news, msgs)

Lord Clitheroe

1987-May 2002

-6%

-24%

IBM (IBM, news, msgs)

Lord Alexander James Trotman

1994-present

-27%

-41%

Intel (INTC, news, msgs)

Lord Edmund John P. Browne

1997-present

-60%

-41%

Tyco (TYC, news, msgs)

Lord Michael Ashcroft

1998-Nov. 2002

-54%

-26%

Average performance

 

 

-44%

-33%



Note that three of the lords resigned in 2002, a banner year for U.S. corporate scandals. Lords are notorious for leaving the sinking ship shortly before the final dive. "The Communist Manifesto" points to this tendency among the aristocrats before the French Revolution, and a wholesale rebellion among the nobility took place just before the fall of the Russian monarchy in 1916, entangled with the assassination of Rasputin.

Lord Michael Ashcroft, for example, joined Tyco’s board in 1998 but resigned in November 2002, when the company was beset with revelations of improper accounting. “I have been a vocal and persistent advocate of the wholesale replacement of the current board as the preferred option,” he explained. “Consistent with that lead, I should set the example by being the first to stand down.” And so he did -- but not before selling some $30 million in Tyco stock.

In a touch at once Enronesque and noble, Enron announced in February 2002 that Lord John Wakeham, a director since 1994, would resign as he was “required to travel great distances to attend board meetings.” (The press release also noted that Enron “believes its existing equity does not and will not have value.”) Lord Wakeham had accepted a seat on Enron’s board for $6,000 a month after personally approving Enron’s plan to build Europe’s first gas-fired power station, according to Andrew Rawnsley in a Feb. 3, 2002, article in The Observer.

Might we suggest that it might be good for investors to watch departures of the highborn carefully in the future to see which way the wind is blowing?

We are sure that each of these companies would say that they named these lords to their boards not out of deference or unseemly thirst for status, but purely because of their lordly abilities. Six companies are not enough for a foxhunt or a statistical study. But their dismal performance confirms one preliminary impression: Those companies that seek reflected un-American glory by naming a lord to the board in defiance of the spirit of our roots show a deservedly dismal performance.

U.S. companies continue to invite lords to the party. Lord Charles David Powell became a director of Caterpillar (CAT, news, msgs) in January 2001, and of Textron (TXT, news, msgs) the following month. Caterpillar is up 15% since then. But despite a record as a foreign affairs and defense adviser to Margaret Thatcher and John Major, Lord Powell has not been able to keep Textron from declining 43%. Similarly, J.P. Morgan’s appointment of the Rt. Hon. Lord Robin W. Renwick as vice chairman of J.P. Morgan Europe in January 2001 did not prevent a 48% decline in the value of its stock, vs. 33% for the S&P 500 ($INX).

Noble in name only?
The marketing success of products such as Royal Crown Cola, Royal Velvet towels and Royal Dalton china indicates that Americans are suckers for the high-sounding name. Even the most cynical American shopper is likely to pay up for the umbrella or mattress of a manufacturer privileged to put “official supplier to HRH” on the label.

Nowhere are the comic aspects of the tendency more evident than in the advantage taken by marketers. U.S. companies in businesses ranging from vacuum cleaners to golf clubs affect the word “royal” in their names. Here are a few:

  • Royal Appliance Manufacturing (RAM, news, msgs); makes Dirt Devils
  • Royal Bancshares of Pennsylvania (RBPAA, news, msgs): holding company
  • Royal Palm Beach Colon (RPAML, news, msgs): real estate
  • Royal Caribbean Cruises (RCL, news, msgs): cruises
  • Royal Acceptance (RYFC, news, msgs): auto leasing
  • Royal Bodycare (ROBE, news, msgs): vitamins, weight control, skin care.
  • Royal Equity Exchange: infusion therapy home services
  • Royal Olympic Cruise Lines (ROCLF, news, msgs): cruises
  • Royal Holdings Services (RHSL, news, msgs): Currently has no assets, liabilities, or operations.
  • Royale Energy (ROYL, news, msgs): oil and gas

Nobility Homes (NOBH, news, msgs) presumably gave itself that escutcheon because its mobile homes are of such a high quality that a noble himself might wish to dwell there (or, we might add, at least proffer them for use by estate serfs.) Sad to report, Nobility’s stock peaked at $25 in July 1998 and trades at $8.40 today -- a performance in line with Lords on Board companies.

In passing, we note that Noble (NE, news, msgs) was named for co-founder Lloyd Noble. Barnes & Noble (BKS, news, msgs) has similar origins.

The servile nature lurking in the American heart is nowhere better illustrated than in the relation of the investing public to the chairman of the Federal Reserve Board. A word from Alan Greenspan can make or break the stock market, just as a wave of Louis XIV’s hand could signal fortune or exile to his craven courtiers. Our book, "Practical Speculation," in addition to detailing a study on board lords and manifestations of hubris, makes the case that the chairman’s “irrational exuberance” speech in December 1996 was the start of the dismal decline that has engulfed the market from the beginning of the new century.

‘Spurn not the nobly born’
The English believe the nobility are necessary to maintain the stability and dignity of society. G.K. Chesterton wrote: “The English lower classes do not fear the English upper classes in the least; nobody could. They simply and freely and sentimentally worship them.”

Dun & Bradstreet, a U.S. financial information firm, turned this soft spot in the British heart to its advantage when it was having trouble cracking the U.K. market. At first, British corporations refused to turn over information pertaining to credit; but when the firm hired lords to make the calls -- “Lord Chancellor Terwilliger here for D&B. Would you kindly report your solvency and payments status?” -- the problems were resolved.

Titles can be bought nowadays over the Internet, valued even without the accompanying rents. Old-school Americans, however, see titles and “noble blood” as medieval nonsense and believe that modesty precludes anyone of merit from accepting such a designation. This is embodied in the U.S. Constitution, Article I, Section 9, Clause 8:

No Title of Nobility shall be granted by the United States: And no Person holding any Office of Profit or Trust under them, shall, without the Consent of the Congress, accept of any present, Emolument, Office, or Title, of any kind whatever, from any King, Prince, or foreign State.

Few U.S. companies actively cloak themselves in a noble air, as most know that the easiest road to wealth here is to produce goods for the masses. The fortunes of Ford, Rockefeller, Gates and Procter prove that. The big successes turn out to be companies like Costco (COST, news, msgs), which lets customers pack their own purchases straight from warehouse shelves and contents itself with a 10% gross margin.

Yet many American companies have politicians, the modern equivalent of nobility, on their boards. We found that two-thirds of S&P 100 companies have at least one ex-politician on the board, be it a former cabinet officer, a once-powerful member of Congress or a former agency head. Ford Motor (F, news, msgs), for example, counts Robert Rubin, the former U.S. Treasury Secretary, among its directors along with a pair of British knights. Citicorp (C, news, msgs) has Rubin along with a former CIA director and former U.S. president Gerald Ford.

Henry Kissinger, the famous former secretary of state, has served on the boards of Freeport-McMoRan Copper & Gold (FCX, news, msgs), Revlon (REV, news, msgs), Gulfstream Aerospace, American Express (AXP, news, msgs) and CBS. He has so many other pots boiling that he resigned as chairman of the commission investigating the Sept. 11, 2001, terror attacks rather than disclose the clientele of his consulting firm.

In the post-Enron world, board memberships aren’t nearly so attractive. Directors are actually supposed to supervise and even be financially literate, at least if they sit on the audit committee. The Washington Post reported in a March 9 article that Washington power broker Dick Armey turned down several offers on leaving public life. Contrast this with the situation in early 2000, when stock options lured hordes of politicians to join the boards of Internet companies.

Today, it’s much safer for the politicians -- the American nobility -- to distance themselves from the filthy race for profits.

The British record
Perhaps lords do better on British boards? Regrettably, not so. Eleven companies in the FTSE 100 Index ($FTSE) have lords as officers or directors. Three of these -- British Petroleum, Abbey National (ANB-A, news, msgs) and Pearson (PSO, news, msgs) -- have lords as chairman or CEO. Their performance regrettably parallels the performance of U.S. companies with lords aboard, with returns since year-end 2001 of -93%, -58% and -34% respectively The average performance of -38% compares unfavorably with the 27% decline in the FTSE 100 during the same time period -- a mediocre showing that supports the growing view in England that times are changing and that placing someone on the board because “He’s a jolly good fellow and went to Eton” will no longer be the answer.

We have come a long way in history since the time of Caligula, emperor of Rome from 12-41 A.D., when royals were thought to be gods. Royals are no longer allowed to torture and kill whomever they wish. They even have to pay taxes and debts. And yet investors would nevertheless do well to maintain a healthy distance between their wallets and companies that maintain a noble aura.

Final note
Our Web site has tables showing the performance of British companies with lords on the board, as well as a list of U.S. companies that have politicians as directors.

 

 



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