Sep

10

McDonalds Fail, from Ed Stewart

September 10, 2014 |

 Just about a year ago I sold all of my McDonald's stock after dining at multiple locations in the course of a 2000 mile road trip. Basically I tried most of their new menu items and found them to be disgusting and out of touch. I note today they reported terrible same store sales and the stock has done poorly since I sold.

It might be just one example, but I think Lynch was on to something when he suggested that it is a good idea to sample the companies products that you invest in. In my opinion, McDonald's badly needs a new CEO and strategic direction. Regardless, I will be sampling the food on this year's road trip, and hoping for improvement.


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