This article made me think about what ways markets are presented to alter whats actually underneath.

"Colin McDowell dissects the anatomy of fashion":

In The Anatomy of Fashion McDowell says he wanted to explore the obvious, but often overlooked, foundation of fashion: the human body. Starting from the beginning of recorded history and carrying through until the present day, he catalogues the various ways the body has been fetishised, forbidden and used to excite people through the ages. As McDowell writes in the introduction: 'Clothes do not simply conceal the body: they alter it. Pads make shoulders wider; bras change the silhouette of the breasts, corsets and belts provide narrower waists; collars make necks longer and more slender; vertical stripes elongate the body; dark clothes appear to slim. These physical trompes l'oeil have an emotional counterpart: if we think we look good, we feel good.'


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