Imagine the pressure.

The first earning report under his watch should be just as normal and clearly beating estimates if possible — can you imagine the market reaction to anything less?

He must be living in the mindset of "don't mess anything up" — keeping it PG of course. The quarter after should be Christmas sales blowout — and once again, "don't mess up, just keep with the program". Stay in the background as much as possible, don't do anything stupid. etc.





Speak your mind

3 Comments so far

  1. Anonymous on August 31, 2011 9:16 pm

    According to insiders he has been running the show for some time and SJ has apparently set the table for him with the iphone 5, ipad 3 and a full slate of new macs rumored to be in the pipe.

  2. Ken Drees on September 1, 2011 9:25 am

    I agree with your observations and that is the issue. There is zero room for error regarding market expectations–he is set up with a loaded product dinner plate, how could he not deliver the over the top goods every quarter?

    Its on him now and that is a difference then running the show in the background without the title.

    Its his to win and win he better.

    The CEO of apple is too setup to fail.

  3. Russ Sears on September 1, 2011 1:24 pm

    Jobs is known not just for disruptive technology, but using that technology to capture other industries. He took over aninmation then music and revived a otherwise floundering archaic business model that was not using technology right. Created abrupt change that saved them.

    “Keeping with the program” staying in the background and being afraid to do anything stupid. seems to be the surest way to run the train off its tracks.

    If Apple is to continue with Job’s success, it will need to boldly take over the rest of media industry to thereby save it. Print, TV and movies in that order, if the order is based on inability to cope with the new tech world.


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