Dec
26
Lady Gaga: 10 Things We Can Learn, from Victor Niederhoffer
December 26, 2009 |
The great ascent of Lady Gaga from an also-ran performer in the Lower East Side techno-rock clubs a few years ago to number one selling recording artist in five countries, four million albums sold, and 20 million singles, rivals nothing so much as the ascent of Killmanjaro in 5½ hours or Apple's 4000% rise from 5 to 210 and the fourth largest market cap company in four years. Here are some of the things we can learn from her about how to be successful in the markets.
1. The Lady has a core of admirers she can always count on: the gay community. "I've got so many gay fans and they're loyal to me. They'll always stand by me and I"ll always stand by them." Apple's loyal fans are those that started out with them making music on their first computers and the minority group that liked the Apple operating system over and above the mainstream Microsoft one.
2. The prouct must be packaged and designed with great care and verve. Gaga has a special team, the Haus of Gaga, that designs all her clothes and stage performances. "When I'm writing music I'm thinking about what I'm going to wear on stage." Apple's packaging, its vivid colors, its compactness, directness, ease of use is crucial to its success.
3. You have to be technical to be a success. Gaga was playing by ear at the age of four, planning to go to Juilliard at 13. She writes her own music and her voice was good enough to attract Akon to sign her. The companies that have had the highest returns are people by engineers and computer scientistis with technical degrees.
4. You need a vision to be successful. Gaga didn't try to be the world's #1 singer or its most profitable. But she had a vision to combine glam rock with simple melodies. The best performing companies, Apple or Cisco or Whole Foods, have a product that makes life better for their customers, and they aim to be the best at it, and stick to their knitting.
5. She gets great reviews from the critics and this filters to the masses. All the best-performing companies reach out to the idea that has the world in its grip. They are all huge supporters of the current administration and reach out to unisex and redisbrituive policies so that the critics who share their persuasion will be sure to nominate them for awards. The most popular song of Gaga makes fun of rich kids that want material goods. When will she be invited to the Oval?
6. She has a simple product and a simple name. It's four letters and two syllables. And she combines simple movements, simple melodies, and simple rock rhythms in her songs. The price to weight ratio of Apple products is comparable to her own.
7. She stands on the shoulders of giants. She has borrowed from all the most popular idols that preceded her including Michael Jackson, Madonna, Blondie, and Andy Warhol. To be successful you need the base of fans that your predeceessors have accummulated.
8. She is shocking and exuberant in the things she does. The bubbles that she wore in Rolling Stone remind me of the glass houses Apple sells their products in, and her performances on stage are reminiscent of the conventions where Apple unleashes its products.
9. She has a completely integrated operation, writing her own songs, dancing them, designing her own clothes, and distributing them through a company she owns. The control of product from start to finish a la Apple's designed marketing and then retailing their own products is crucial nowadays to the most successful companies.
10. She is always ready to seek the limelight. She strives to have the best product, is proud of it, and will stop at nothing to popularize her brand. If it requires appearing nude, why that's just more publicity that her critics and core fans will love.
Kim Zussman comments:
This wonderful analysis also convincingly articulates the ugly, banal, cynical, pandering con of capitalism in general and investing in particular. Presumably the patina of beauty derives from the knowledge that it is facade.
Add to AAPL's list recruitment of the left, which targets Wintel for viruses but leaves MacAlone - encouraging climate coolers to take the path of least resistance.
Relatedly, Madam Gaga also evidences survivor-bias: How many thousands of performers try different angles but don't make it, then with the benefit of hindsight we ascribe causality to the at least partly accidental qualities of the successful?
Vince Fulco adds:
I would venture Lady Gag Gag's actions, as I like to call her, is bleeding into other artists' styles. Forced to watch Shakira's latest DVD by my significant other yesterday, it was obvious she's leaning much more risque in movements, outfits and dance routines. She certainly doesn't need to given her voice, lyrics and natural beauty. Beyonce seems to be doing the same. Although I catch these performers infrequently, who passes up an undulating set of hips that the wife gives free pass on viewing?
Comments
WordPress database error: [Table './dailyspeculations_com_@002d_dailywordpress/wp_comments' is marked as crashed and last (automatic?) repair failed]
SELECT * FROM wp_comments WHERE comment_post_ID = '4249' AND comment_approved = '1' ORDER BY comment_date
Archives
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- Older Archives
Resources & Links
- The Letters Prize
- Pre-2007 Victor Niederhoffer Posts
- Vic’s NYC Junto
- Reading List
- Programming in 60 Seconds
- The Objectivist Center
- Foundation for Economic Education
- Tigerchess
- Dick Sears' G.T. Index
- Pre-2007 Daily Speculations
- Laurel & Vics' Worldly Investor Articles