Books, from Victor Niederhoffer

January 19, 2009 |

 The Imagineering Way: Ideas to Ignite Your Creativity by the imagineers of the Walt Disney imagineering team is a behind the dreams look at making the magic real and are inspiring tableaux for how to be creative. The imagineering way is always to believe in the impossible. To laugh. To make many models of a problem, some too big, some too small, and then usually to take a middle course. To start at the end of a problem and then to work back to the beginning. To dream big and establish a culture that fosters it. In the only sensible thing that the former boss there said, he quotes Disney: "Curiosity keeps leading us down new paths, exploring and experimenting are the beginning of creative imagination and technical know how." He then adds, " Not only are the imagineers curious, but they are courageous, outrageous, and their creativity is contagious."

The market during the days that I was out was totally outrageous moving down to below Dow 8000 at 7995 at 12:30 on Thursday 1/15. But it was Thursday, and after seven days down, there was no way that the problem of where it was going could be solved by the usual means. An imagineering solution as to where it was going to end without regard to the obstacles along the path would seem to have been the best way to solve the problem, aside from the fact that it was Thursday, and that's always a nice day for violence to reach it's climax and be dissipated before the end of the ride. It would be good to apply the imagineering culture and methods to market moves.





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