Hubris, by John DePalma

November 9, 2006 |

Talk of a new stadium for the Oakland A’s:

“In what could evolve into a high-profile branding and technology testing ground for Cisco Systems, the networking giant is reportedly close to handing the Oakland Athletics almost 150 acres of undeveloped land for a new stadium.

…The Chronicle reports that Cisco will likely be a major sponsor and could have its name on the proposed $300 million stadium.

Corporate sponsorship of sporting venues is nothing new, but Cisco seems to be especially keen on leveraging a relationship with the A’s to go beyond simply attaching its name to a building.”

Flashback: “The Wall Street Journal recently documented the inordinate tendency of companies that bought the rights to name stadiums after themselves to fall into bankruptcy, financial difficulties or drastic declines in market value.

…After completing a comprehensive study of every company that named a stadium after itself, beginning with RCA in 1984, we can confirm the gist of the Journal’s article.”





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