S&x Sells, from Jeff Watson

August 6, 2008 |

CartA friend of mine bought 10 hot dog carts for an initial investment of around $65,000. He employs a crew of young girls that wear clothes more suitable for the beach. He parks the carts in the right of way on the highways, and his stands always have a steady stream of business, regardless of the weather. He's reluctant to mention just how well his venture is doing, but I suspect that he's making a nice income from the carts. When he first started the business, there was quite a bit of negative publicity in the local press due to the offense that certain segments of the population have regarding beautiful women in bikinis selling hot dogs. He regarded the newspaper publicity as good advertising. Since no laws have been broken and he has complied with all the numerous regulations, they can't kick his carts off the corners. The free market will always fill a need or vacuum, and there seems to be a need for bikini clad girls manning hot dog carts in Southwest Florida. As a side note, our local police seem to be very good customers, and eat a disproportionate number of hot dogs for lunch. Now, only if a good BBQ place would follow suit.

Allan Millhone wrote:

I see on the news that a bikini barista in Belfair, Washington has been closed because of the scantily clad women serving coffee. Down the road in another town one drive-through remains open and partrons like the concept of the women wearing 'pasties' as they serve up coffee. Creative marketing or simply exploitation?

Jim Rogers takes it one step further:

I'm sure it offends the sensibilities of some, but various businesses have tried this kind if tactic in the past (e.g. there was a topless hair salon when I lived in Las Vegas called "A Little Off The Top"; no, I never tried it, since my dome has been topless for quite some time). Most of these businesses get put down under the auspices of health code ordinances. However, that usually takes long enough for investors to get decent returns.

George Parkanyi extends:

You know, that's not a bad idea for Paulson to move some of that mortgage dreck. Twenty cents on the dollar and the surface area. It works. We'll call it Securitized Hooters — SHooters for short — featuring at each kiosk "blonde traders" and a hot photo-shoot cut-out of a lingerie model we'll call, say "Fanny May" (giving it a more wholesome farmer's daughter twist). Jeff, I think you've solved the credit crisis.


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