Mar

12

The principal cause of the Prius's success here in the People's Republic of California has been the desire of the once semi-rich to maintain their social status after retiring. The local doctors, lawyers and professors who found their savings and their retirement incomes depleted by the Dotcom Bust stopped buying Lexus and started buying Prius — because it was good for the environment and they could pocket the 30-50K difference in cash and be even more superior than their neighbors. What is fascinating now is to see the number of new compact Fords and Chevies being driven by the undergraduates at Berkeley. The social worm continues to turn.


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