From Norman Vincent Peale's Treasury of Joy and Enthusiasm:

1. Engage in a business for which you have a talent.
2. Secure a suitable locality for your business.
3. Stick to your business. Do not assume that just because you are a success in one field that you can be so in any.
4. Be economical; not parsimonious, nor stingy, but never go into debt.
5. Be systematic. No man can succeed in business who neglects the strict observance of a system in his business.
6. Advertise. Have a good article and make it known in some way to the public that you have such a thing for sale.
7. Be charitable. It always pays a businessman to perform acts of benevolence.
8. Be honest. Honesty is the best policy. A man who lacks honesty will soon lack customers for his goods.

Jaime Klein writes: 

Interestingly, P.T. Barnum himself has a bad reputation. He used to work only in the early mornings, spending the rest of the day drunk, and his business was based on fake curiosities. But his century-old advice is still the best in its class. 


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