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Betaball, from Chris Cooper

November 3, 2017 |

 "How Moneyball Tactics Built a Basketball Juggernaut":

AS A LONGTIME partner at Kleiner Perkins Caufield & Byers, Joe Lacob had a reputation for backing high-risk, high-reward startups. But when he paid $450 million in 2010 for the Golden State Warriors—then valued at a measly $315 million and considered the worst team in the NBA—even die-hard fans scoffed.Seven years later, the Warriors are two-time champs worth a reported $2.6 billion.

In his new book, Betaball, Erik Malinowski (a former WIRED staffer) credits the slingshot turnaround not to Steph Curry's swishing three-pointers but to Lacob's application of Silicon Valley strategies to revitalize a sluggish team.


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