Jan

5

Business Tip, from Bo Keely

January 5, 2016 |

 A Korean restaurant opened a few months ago in southern California that is otherwise smothered by Mexican eateries. The food is excellent, the staff on task, and the owner pleasant. I decided to give them a tip.

I'd observed in other communities around the USA that about fifty percent of the income is lunch delivery to local businesses that were repeat orders. And yet, this Korean place only sent to about six establishments. I offered the owner this, hoping down the line to be tossed a bone.

Step One is to pamphlet your menu to the fifty or so businesses with three or more workers within a five mile radius. Step Two is to assign your delivery guys to follow the other food vendors–Domino's, Quiznos, Dunkin Donuts, Chinese, etc.– from 11am to 1pm daily, noting the addressees. Then, return the next day and pamphlet them, with free delivery on orders of $20 or more. You'll double your business overnight! I predicted.

Today, after two weeks, I stopped by the Korean restaurant for an update, and was greeted by the owner with a great smile, and the best meal on the house.


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