A recent trip to upgrade my family's phones saw me leave with 3 extra android tablets, 2 iPads and a monthly phone bill that was 2x what it was when I walked in. The siren's call of the deep discount is as irresistible as the naive expectation of easy money. The closer we get to Black Friday the more we are exposed to the lure of 50-80% off deals. The ease of point-and-click shopping leaves us even more vulnerable to the pitfalls of anchoring bias. I find myself prone to frivolous and unnecessary purchases, just because items are cheap relative to what they once were, rather than because they are a good value and one needs them. Bears keeping in mind during the current holiday trading season.


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