Cattle Call, from Bo Keely

November 17, 2015 |

 Not knowing how to get to the Cattle Call Rodeo in Brawley, CA, at 120’ below sea level, I stopped and asked a marching Afghanistan War veteran for directions. "I’m the one they left behind!" he told me. He had a shot leg, and was withering in the 90F weekend heat in the last of the eight mile march behind 120 others to the Rodeo. I paid his admission.
Unlike most rodeos, where the cowboys, cowgirls and animals are known in advance, the Cattle Call roster is a last minute affair. We entered the stadium in a gully, jam packed with yelling fans, at the first gunshot. My companion instantly ducked, grabbed for a gun in a nonexistent holster, drew a phantom pistol, and began scanning the bleachers for the enemy.
We watched the breakaway roping, bronco riders, barrel racing, mutton busters, and others, but by far the most appealing was the Cattle Cull. A group of twenty cattle waited in nervous anticipation at one end of the arena, while a team of three cowboys (or cowgirls) shot from a chute to cull one cow at a time into a pen.
With each gunshot, out the gate, my companion rose off the bleacher, crouched, pulled an invisible revolver, and scanned the crowd for adversary. Finding none, I gently reminded him we were at the rodeo, and he sat down, until the next shot.
I was enjoying the event because it brings into play, under the duress of a clock, elements of picking a target, culling it, while keeping the rest of the group intact, and then selecting the next, until three are corralled. It is a metaphor for sport, romance, business, and the market. Henry Ford said, "Put all of your eggs in one basket, and watch closely that basket," but in this event there is a succession of three things, one at a time, that must be taken and watched to win. 

When the veteran next to me shot up again, and people started scooting to the far ends of the bleacher, I thought we’d get the bum’s rush, but came up with a solution from the event. I told the veteran, "There are going to be an unknown number of shots before this event is over, and, like the cowboys, you can choose only three times to react, or we’re goners."
He not only got it, he waited patiently through the remaining seven teams, thinking there would be more. Yep, the Cattle Call Rodeo cured him of shell shock.


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