May

18

 The first business book I read was Napoleon Hill's Think and Grow Rich in which I learned to establish a master mind group to learn from. I always hired people who were smarter than me, and tried to keep control of the business. The second business book that shook me up was Ross Perot's In His Own Words during a 7.2 Richter earthquake in San Felipe, Baja Mexico that flung me off the earth as rocks tumbled down the arroyo walls and the nearby tide on Cortez receded 12 feet in three seconds. The third book I just finished is Perot's autobiography My Life: The Principles for Success.

In my life, as well as my life, the principles involved are really principles of life. Businesses need not be big to practice these standards. Small businesses are the backbone of the American economy that began fossilizing about twenty years ago with stricter government regulations. I urge you to beat the odds and establish your own business to get you to the heart of yourself.

My first capitalistic venture was a nickel-a-glass Kool Aid stand on the summer streets of Idaho Falls. I learned that a seasonal business is better than none at all. The second major business was Service Press Inc. out of a Michigan garage that came about when I published two books in one day. The lesson from that was don't overextend your budget based on your dreams. The third business in swap meets went surprisingly well. I had returned bone broke from two years of travel and, on walking into my old racquetball sponsor's warehouse, noticed a hill of racquets gathering dust. They were seconds, blems, demos and returns that the company boss let me have for a song to sell at the flea markets. The first weekend I took ten racquets to the San Diego Sports Arena swap meet and sold out in an hour to pay my hotel bill. The next week I took 100 racquetball, tennis and squash racquets that sold out the first day enabling me to buy a motorcycle with a sidecar to carry more. The third weekend in the first five minutes my competitor bought me out, and I had enough money to travel again. The fourth business was a slum landlord, which is a misnomer. My partner and I bought fixer-upper houses in well-groomed sections of Lansing, MI and fixed them up in learning the golden rule of real estate is location. I earned enough to buy more books, and travel. A few years ago, I established an executive hobo service that combined riding the rails with show business. Semi-annually I get a call from out of the blue from someone or the media wanting to ride the rails to gain perspective a la the prince and the pauper. When the kings of the offices meet the kings of the road, warm sparks fly and a good time is had.

Here are some of the principles of what I've learned in business and life:

· Save your money, and when you can afford what you want, buy it.
· Don't disappoint the scruples of your parents or peers, or you will break their hearts.
· It may seem unthinkable that a six-year old can work, but you cannot start too early.
· Grow your business as you probably grew, a little at a time without overextending it.
· Conduct your business in the center field of ethical behavior.
· The incentive of working for yourself is the more seeds you sow the more crops you reap.
· Don't give up. In the past six months I've been attacked dozens of times by dogs and thugs in the Amazon, lost everything in a Miami office robbery, was defaulted on a large loan to a friend, lost my family, and lost most of what I owned in a desert home robbery. But I've written ten books in that time, and that paints a rosy picture.

With a lot of hard work, a master mind group, the good sense of persistence, and maybe a little luck, your potential for success is practically unlimited. Please don't limit my success by not letting me work harder than the next guy. Some people don't think they have much chance because they weren't born with a silver spoon in their mouth, but using these principles you may succeed in small business and your life.


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